I arrived at Eat the Bear right after an identity overhaul. I helped implement the rebrand, designing packaging, website, social media, Mailchimp campaigns, sales funnels and more.
The packaging design is probably the portion of this project that I'm most proud of. We presented the "Teal Lid" as an on-shelf differentiator, while the real craft paper label communicates "natural" and "healthy". We used dramatic color-blocking to highlight flavors and again, be eye-catching on the shelf. We used all clear containers to reference Eat the Bear's pride in offering "transparent" products with open labels and nothing to hide. I also wrote the cheeky copy for many of the product descriptions.