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NIKE MATERIAL PACKS
I was contracted to design concept material stories for what was ultimately distilled down into two directions: Polka Dots and Micro Dots. In the final round of concepts I presented a classic tonal black and tonal white story for each direction across these 3 timeless models of shoes.
60 seconds of completed works from my archive. Best enjoyed with your sound on.
LASER-CUT + UForm
Footwear explorations done for Reebok pairing proprietary U-Form molded technology with laser-cutting .
REEBOK SPORT LITE TR
I designed the Sport Lite TR as the more commercial sibling to the Reebok Crossfit Lite TR lifting shoe. I kept many of the functional features of the Crossfit Lite such as the lateral stability zone on the outsole and graphic midfoot break, while distilling other attributes down for wearability, such as a sleeker last and EVA cushioning hidden in the heel of the cupsole. This shoe is a great kick-around sneaker for those with an active lifestyle.
REEBOK DELTA RUNNER
The diamond runner concept involves layers of processes and materials following a common triangular grid pattern. These layers are accentuated through variance in line-weight corresponding to varying levels of protection based on the trail runner's needs. The grid provides a simple language on which to build an understandable design story of protection and flexibility.
REEBOK ELASTIC RUNNER
The objective of the elastic/scrunchy project was to discover new ways of creating zoned-stretch and adaptive fit in the shoe's upper. I was ultimately able to incorporate this feature into the heel of an inline athleisure shoe, seen at the bottom of this page.
This is an assortment of fashion-inspired designs, including original silhouettes, as well as pattern and material adaptations on existing Reebok models.