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Zach Frey Zach Frey
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REEBOK ELASTIC RUNNER

The objective of the elastic/scrunchy project was to discover new ways of creating zoned-stretch and adaptive fit in the shoe's upper. I was ultimately able to incorporate this feature into the heel of an inline athleisure shoe, seen at the bottom of this page.

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The diamond runner concept involves layers of processes and materials following a common triangular grid pattern. These layers are accentuated through variance in line-weight corresponding to varying levels of protection based on the trail runner's needs. The grid provides a simple language on which to build an understandable design story of protection and flexibility.
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