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REEBOK ELASTIC RUNNER
The objective of the elastic/scrunchy project was to discover new ways of creating zoned-stretch and adaptive fit in the shoe's upper. I was ultimately able to incorporate this feature into the heel of an inline athleisure shoe, seen at the bottom of this page.
This is an assortment of fashion-inspired designs, including original silhouettes, as well as pattern and material adaptations on existing Reebok models.
60 seconds of completed works from my archive. Best enjoyed with your sound on.
REEBOK KINESIO CLEAT CONCEPT
The Kinesio Cleat is a soccer shoe designed to reduce ankle injuries while maximizing mobility and performance.
LASER-CUT + UForm
Footwear explorations done for Reebok pairing proprietary U-Form molded technology with laser-cutting .
REEBOK DELTA RUNNER
The diamond runner concept involves layers of processes and materials following a common triangular grid pattern. These layers are accentuated through variance in line-weight corresponding to varying levels of protection based on the trail runner's needs. The grid provides a simple language on which to build an understandable design story of protection and flexibility.
NIKE MATERIAL PACKS
I was contracted to design concept material stories for what was ultimately distilled down into two directions: Polka Dots and Micro Dots. In the final round of concepts I presented a classic tonal black and tonal white story for each direction across these 3 timeless models of shoes.